We've reported on the friendly Balenciaga x Ikea feud/rivalry/meme-fest but for those just tuning in: Balenciaga released a $2000 crinkly blue bag that greatly resembles Ikea's 99 cent carry-all Frakta bag. Ikea was duly flattered by their high-end copycat and put out an ad making fun of the resemblance. What might have fizzled out if it weren't for the internet instead caught fire as fans from all over began to come out with their own Frakta "fashion."
Frakta baseball caps, Frakta hoodies, Frakta sock boots, Frakta mouth guards, everything pales in comparison to the latest addition to the Balencikea family: Ikea Yeezy Boosts. Mache Custom Kicks reportedly "destroyed" their pair of white Yeezies to make this glorious set.
Photoshop meme to reality because I destroyed my white pair last week. You're welcome, internet. #Ikea pic.twitter.com/Vi1iBV2a69
— Mache Custom Kicks (@MACHE275) May 11, 2017
Ikea apparently loves all the fashion iterations of their bag, telling GQ in a statement "We are excited and flattered by all of the creative ideas and designs we are seeing using the iconic sustainable blue bag from IKEA (available for 99 cents). We already know the big blue IKEA bag is versatile and these ideas show just how versatile it can be! As always, IKEA recommends keeping safety top of mind when altering products in any way."
So continue on, brave and foolhardy fashion friends, with Ikea's blessing.