Ashlyn Harris and Ali Krieger Are Changing the Beauty Game

Ashlyn Harris and Ali Krieger Are Changing the Beauty Game

Months after securing the world championship title for the U.S. Women's National Soccer Team, soccer stars Ashlyn Harris and Ali Krieger have now landed their first ever beauty partnership.

The duo, who got married just last month, have been tapped as the new brand ambassadors for Bumble and Bumble. As part of their new roles, Harris and Krieger will not only help promote the brand's products, but also make personal appearances and work with the brand's social media team.

"It's time for beauty and sport to go hand in hand," Harris told Allure. "I think we, as athletes, have kind of been cut out of the [beauty] conversation... Ali and I wanted to bridge the gap and show that beauty can be seen in a different form."

Both Harris and Krieger have been candid about having to hide their relationship for years because they didn't want to jeopardize their endorsement deals.

"We wanted to be professional and make sure that we showed up every day and did our job and it wasn't just because we were together, it was because we love what we do, and we're really good at what we do," Krieger told People. "And that was most important for us."

With the new partnership, the couple hope to increase mainstream visibility for women in sports as well as the LGBTQIA+ community.

"It has given us a type of voice and platform where we can go out and show other people this is possible. We have happy endings, too, and we can be celebrated for being a couple that is the same sex and that's OK and it's beautiful," Harris told WWD. "I felt for so long I had to hide such an important piece of me. Now that I don't have to do that, and companies are willing to get on board, I'm seeing the change I've always envisioned."

Although slow, women in sports are increasingly being tapped to represent a number of brands. Just last week US soccer star Megan Rapinoe became the new face of luxury brand Loewe.

Photo via Instagram