Inside Brianne Kimmel's Quest to Keep Art Human in the Age of AI
In partnership with Jordan FrenchSep 09, 2024
In a world where AI-generated content dominates digital spaces, venture capitalist Brianne Kimmel, founder of Worklife Ventures, is on a mission to protect the authenticity of human creativity. For Kimmel, humanity is sacrosanct, especially as AI-generated-everything envelops our world. While most venture capitalists focus on funding the next big tech breakthrough, Kimmel's vision is clear: art and human connection must not only survive, but thrive in the age of automation. Her work aims to reshape how we think about art, work, and education, ensuring that human creativity remains at the forefront.
Brianne’s journey began with her own struggles with traditional education. “I didn’t love the traditional version of school,” she admits. “I found it difficult to stay engaged with outdated textbooks and memorizing math equations that have nothing to do with the real world. I always prioritized artsy, creative classes and spent most of my free time in the art room or next door in the computer science room playing with robotics.” This early disconnect with conventional education helped shape Brianne's desire to build environments where creativity and exploration are prioritized over rote learning.
Today, Brianne’s vision is reflected through her work with the Warhol Museum’s Warhol Academy, an initiative designed to provide modern education without the burden of student debt. “We want self-taught, self-made people to not only thrive but win prestigious awards and prove a point in otherwise pretty elitist industries,” she says. For Brianne, the future of education is about breaking down barriers and empowering people from all walks of life to pursue their passions without being tethered to traditional institutions.
This ethos is also evident in Brianne Kimmel's efforts with Worklife Studios, where she sponsors artist residencies that foster IRL human connections and collaboration. Artists, technologists, and innovators come together to collaborate, experiment, and inspire one another in a space Kimmel describes as a “blank slate” canvas for creativity. A prime example of this is the recent residency of artist Saint No, whose exhibition, “Down for the Ride”, transformed the studio’s white walls with vibrant imagery of desert life, tattooed cowgirls, and fragmented motifs. This exhibition, which drew the attention of neighborhood residents and a mix of creative and tech powerhouses, embodies Kimmel’s vision of a space where art, culture, and human connection collide.
Saint No’s residency at Worklife Studios isn’t just a testament to Kimmel’s commitment to human creativity, but also to her belief in providing artists with the tools they need to thrive. The studio offers much more than just exhibition space—it provides resources like art supplies, marketing support, educational workshops, and mentorship, all while taking minimal commission to cover costs. “People crave real, human connection,” Kimmel says, and this is precisely what her residencies aim to deliver in a post-pandemic world where many artists feel disconnected. With the rise of AI-generated art, Worklife Studios’ artist residencies serve as a vital reminder that tangible, human-made art and experiences hold unique value that technology simply cannot replicate.
A recent Worklife Venturessurvey found that 72% of people felt that AI-generated art drives them to value human-made art even more. This trend only strengthens Kimmel’s resolve to preserve, and frankly champion, human creativity. Her investment in Flamingo Estate further embodies this. Founded by Richard Christiansen, Flamingo Estate has become a haven for artists, designers, and thinkers who are looking to reconnect with nature and their craft. "Richard Christiansen’s vision for Flamingo Estate, rooted in the belief that nature can be both luxurious and restorative, has made it a sanctuary for creatives,” Brianne says of Christiansen.
Brianne’s investments reflect her broader goal to make work more creative and human-centered. Since founding Worklife Ventures in 2019, she has consistently focused on empowering creators in both tech and traditional arts. Whether through supporting Twitch streamers, YouTubers, or artisans, her firm is designed to make creative entrepreneurship sustainable. “Creative people can’t help but try new things and push their limits,” she explains. “These people want to embrace their passions and pursue many things, and we value that at Worklife.”
The flexibility of her approach is also reflected in how Worklife Ventures operates. While headquartered in San Francisco, Brianne and her team are deeply embedded in creative communities across New York and Los Angeles. “We’re on Sunset Junction in LA, and neighbors to some of the most innovative companies,” she says, referencing local collaborators like Brain Dead and Deus Ex Machina. By staying fluid and mobile, Brianne ensures that her investments are not just about capital—they’re about creating lasting, meaningful change in creative industries.
Brianne’s ambitions for Worklife Ventures extend far beyond traditional venture capital. “We aim to push boundaries, focusing on education and entrepreneurship in ways that empower creators to thrive. Our goal is to build a future where creative work is more accessible and impactful,” she says. Her vision includes publishing books, making films, and even building schools, all with the goal of empowering the next generation of creators.
In an age where technology increasingly encroaches on human creativity, Brianne Kimmel is working to ensure that art, community, and authenticity remain at the core of our cultural and economic future. Through initiatives like the Warhol Academy, Worklife Studios, and investments such as Flamingo Estate, she is helping to shape a world where creativity is not just valued but celebrated.