Fashion
Who needs bottle service or crowded clubs when your crew shows up at sunrise in the most stylish athleticwear, ready to get endorphins instead of shots? One of the hottest scenes right now isn’t behind a velvet rope — it’s actually at mile three of a run, where everyone is part of a community focused on their health and wellbeing. Run culture is having a moment, and it’s redefining what it means to go out. Enter the adidas Adizero Evo SL, a shoe for all runners, who blur the line between athlete and aesthetic.
In cities like New York, run clubs are the new social spots, and even the new way of finding a potential partner, especially as people move away from drinking and clubbing — a place where you could once build a social life based on niche interests. In fact, run clubs centered around dating, or even dancing, have popped up in New York, creating a unique subculture of its own. It's not just about chasing personal bests — it's about community, accountability and looking good while doing it. Athleisure has evolved into something more intentional and stylish, and your shoes are doing double duty.
Ultra-light with a high-performance design, the Evo SL was built for speed, whether for breaking your running record or speed walking to your dinner reservation, combining Adizero racing technology, racing aesthetic and a fit made for all. Its midsole foam provides energy return for the optimal running experience. And its light upper keeps things cool (literally and figuratively) while also giving comfort and a bold aesthetic.
But beyond its technical flex, the Evo SL just looks good. They’re stylish enough to pair with trousers for dinner, with baggy shorts for weekend brunch or with track pants for a post-run latte and bagel — the kind of design that doesn’t necessarily scream that you just ran 10 miles, but nods knowingly to those who get it. Plus, if it's your thing, everyone in your run club will want to know what shoes you’re wearing.
Think of the Adizero Evo SL as the ultimate crossover sneaker — rooted in performance, styled for life and creating new cultures.
This article is a collaboration between adidas and PAPER.
