It's no secret that Marc Jacobs and Winona Ryder have been buddies for a while now, with the 90s icon modeling for
several previous fashion campaigns and stanning for the Demure by Marc line during her infamous shoplifting trial. However 2016 is bringing about a lot of changes, as Jacobs has just recast her as the new face for his forthcoming beauty campaign.
It is with great pride (and pleasure) that I 'leak' this image from our upcoming 2016 MARC JACOBS BEAUTY campaign. Photographed here by David Sims and styled by Katie @kegrand, it stars my dear friend (of over two and a half decades), the stunningly beautiful and extraordinarily talented, Winona Ryder. Mesmerized by this image and her look- created by Diane @diane.kendal (using our fine liner eye crayon, velvet noir mascara and new nudes lipstick) and hair by Guido @guidopalau I am reminded of one of my all time favorite films: The Last Year at Marienbad. The flawless cool, elegant and timeless chic of actress Delphine Seyrig has long been a reference of mine. The force of the surreal calm, and painstaking fetishistic polish of this film and its heroine are truly 'ON FLEEK' and continues to inspire me to date. No one I know could exude the adjectives I've listed as perfectly as Winona does... She does not model the look she gets into the role- and exudes it! A brilliant mind, talent, and physical beauty like no other, I am delighted to share this image of Winona with my IG fans and followers today. I'll follow this post with a few more MJ/WR images from our past- To see more of the campaign, stay tuned! #4everwinona #marcbeauty
A photo posted by Marc Jacobs (@themarcjacobs) on Dec 7, 2015 at 12:30pm PST
This will be the actress's first beauty campaign, which is apparently inspired by the "flawless cool" of French starlet Delphine Seyring in Jacobs' much-loved The Last Year at Marienbad -- and Ryder herself is the perfect person to channel this timeless aesthetic, as she told Allure that both she and March "have a very similar penchant for past eras, and the history of fashion and culture. I've always loved the way that he incorporates all of that into his work without just ripping it off."
"It's fantastic, and it's a huge honor," she continued. " He doesn't go for the cookie-cutter woman, for lack of a better expression." #4everwinona, indeed. Can't wait for the rest of those images.