Win Butler, a.k.a. DJ Windows 98, a.k.a lead vocalist of Arcade Fire, seems to be going the way of LCD Soundsystem's James Murphy: that is, creating a signature coffee blend. Cultivated in Haiti (which should come as no surprise to his fans, given his connection to the country), and roasted in Philadelphia, the coffee is being produced by La Colombe. With hints of "chocolate, black pepper, and cedar," and the name "RaRa" (ostensibly chosen as an homage to the Haitian music of the same name), the bean sounds pretty great, especially given the fact that Butler will be serving it to crowds himself tomorrow (2/14)!
In a since deleted Instagram post by La Colombe, the company leaked the "super secret" word that Butler will assume the role of barista at its Hudson Street cafÃ©. Times have not yet been posted, but at any rate, get there early for a special Arcade Fire-themed Valentine's Day. Or just go to judge his barista skills -- either way, proceeds will go to worthy causes: Partners in Health, the Haiti Coffee Academy, and Haitian agricultural programs.