Willie Nelson, famed country musician, pot smoker and proud Texan Pippi Longstocking, announced during SXSW that he's starting his own pot brand: Willie's Reserve. That's right, soon in marijuana-friendly states you'll be able to buy everything from Willy-bongs to Willy-weed. With a focus on independent growers and sustainable practices, Nelson's stores, set to open in 2016, will work on an "anti-Walmart model", and will offer not only his own strain, but a curation of others'. It's like the Whole Foods of weed, basically, says Nelson.

While you wait for Willie's Reserve to launch, you can watch Nelson tell Jimmy Kimmel about the time he smoked week on the White House roof:


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