Celebrity
Wildflower Cases' Holiday Launch Party Was Charged Up
Story by Brendan Wetmore / Photography by David Vassalli
08 November 2019
Sisters Devon Lee and Sydney Lynn Carlson know how to make and market a fab phone case, and have been doing just that for years now alongside their mom, Michelle Carlson. Wildflower Cases, the company the trio founded together to sell their designs, has undeniably become the industry leader for the cool kids who want cool phone cases — just take a scroll through their IG and take your pick of celebrity influencers who proudly brandish the signature WF logo.
Many of the phone case designs hinge on ultra-now pop culture tidbits and artifacts that evoke a mix of nostalgia and envy. From cow-prints, cherries, and neon flames to ironic text art, the brand has developed over time to become something of a cell-style monolith. Alexa, cue up "Cell Phone Trap."
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Now, Wildflower is venturing outward with line extensions that take the quirky-cute branding to new product categories, like their newly dropped Apple Watch bands. To celebrate one of its biggest holiday drops to date, the Carlsons threw a soirée at Spring Place Beverly Hills fit only for the 1M+ follower club. With guests like music superstar FINNEAS, model Pyper America, and Freeform actress Cierra Ramirez, the Los Angeles party popped off like no other.
View the full gallery of influencer antics, below, and shop the new collection here.
Devon Lee Carlson, Sydney Carlson, Olivia Obrien
Photography: David Vassalli