Earlier this month, Grimes was revealed as the face of Stella McCartney's POP perfume campaign, and now we finally have the first video ad, in which she speaks about sustainability, friendship and fashion.

Speaking over some hazy, washed-out visuals, Grimes explains that, "Sustainability in fashion stuff is something I really care about," adding, "that's one of the reasons I like Stella so much." All whilst also serving up some slightly non-sequitur wisdom about friendship being "important to all non-sociopaths"...because, true? Watch the ad in its entirety for yourself below.


[h/t Stereogum]

Subscribe to Get More