Watch Florence and the Machine's Cinematic New "St Jude" Video

by Elizabeth Thompson


A continuation of Florence and the Machine's video for "What Kind of Man," which we could only describe as "intense," St. Jude is just as heavy. Though director Vincent Haycock says the video and song are obviously about relationships, he notes in a press release, "it's also about Florence traveling through our version of the Divine Comedy." Does that make "What Kind of Man" the Inferno and "St. Jude" purgatory? If so, that means we've still got paradise to tackle with Flo --  maybe things are about to brighten up.

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