The mountain of hype built around Netflix's mysterious new original series, The OA, is almost as suspenseful as its enigmatic new trailer.
Appearing just three days before the show's release this Friday, the trailer dramatically cuts out an eerie sci-fi landscape in which a young Prairie Johnson (played by Brit Marling of The East fame) returns home after having mysteriously gone missing when she was a child.
Who is Prairie? Why does the trailer show her willingly put her head into a goldfish bowl? And what does OA even stand for?
For now, the show seems content to be buried in mystery and all of our questions, with its Instagram occasionally dropping hints that aim to unsettle more than enlighten.
"Get in," their latest post reads, "We have a long ride."