Versace released their new campaign over the weekend, and it should come as no surprise that Jennifer Lopez is front and center. In the new ads, shot by photography duo Mert and Marcus Piggott, she's seen wearing a look printed with the iconic green jungle patterns from the Spring 2020 collection. (She memorably wore a similar outfit when she closed the brand's runway in Milan last season.)
The print, of course, was made famous by the original Versace dress J.Lo wore to the 2000 Grammy Awards that was reportedly the impetus for Google Images. 20 years later, the brand is reuniting with the singer-actress and looks set on bringing the print back this season.
In the images, a hi-tech mood prevails with J.Lo typing in her name into a digitized search bar. "I am so proud Google Images was invented after Jennifer wore that dress," said Donatella Versace in a statement. "Today, we celebrate that moment that was possible thanks to this incredible woman!"
Lopez added, "In terms of my career, the Jungle dress really marked a moment in time. To me, Versace represents empowerment and putting something beautiful out into the world. It's a dream to collaborate with my friend Donatella again on this gorgeous campaign and to create something new and fresh out of a piece of iconic fashion history."
Oh yeah, and Kendall Jenner is also featured. See full images, below, for the complete campaign.
Photos courtesy of Versace