Uniqlo has a longstanding relationship with MoMA — the company sponsors the museum's Friday free nights. MoMA reopened yesterday after a $450 million renovation. The relaunch is intended to be a curatorial re-set of the museum focusing on inclusivity, as well as adding 30% more gallery space.
Uniqlo's new collection is called "Color & Rhythm" and turns one of the largest new exhibits into a set of T-shirts. 'Sur Moderno: Journeys of Abstraction' honors the legacy of Latin American modernism, a movement focused on geometry and abstraction and lead by the artists whose work is printed on the collection.
Carmen Herrera, a Cuban-born abstract minimalist, is behind the below asymmetric looks.
The set below are by Brazilian Avant-Garde icon Lygia Pape is known for questioning the aesthetics of geometric abstraction through mixed-media.
Finally, Hélio Oiticica's innovative use of color in dynamic grid compositions – often on found materials like cardboard — has made him one of modernism's most influential artists. Check his adapted designs below.
You can now adorn yourself in their creations for $14.90-$29.90. The "Color & Rhythm" collection is available online and in-stores.