On Saturday, Italian luxury brand Tod's launched its new boutique concept, the Sloane Apartment, during London Fashion Week. The store located on Sloane Street — at the heart of London — promises a chic and unique retail experience with a home-y feel. Designed by architect India Mahdavi, the interiors of the apartment-like boutique reflect refined, Italian palazzi-style living with its marble flooring, soft yet contrasting solid color scheme, and mod-inspired furniture.

The two-floor space includes a bar by the entrance, so customers can have a bit to drink as they peruse the latest collection's offerings. There are numerous seating and lounging options, which are can also serve as perfectly luxe Instagram-able moments.

During the opening of the Sloane Apartment, Tod's also debuted exclusive, limited edition Gommino bags, with soft-hued velvet panels, as well as black and white leather detail, in honor of the collaboration with Mahdavi.

Photos courtesy of Tod's, taken by Leandro Farina

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