Tinder is so successful that it's become a shorthand for dating apps -- technological marvels that, depending on your perspective (or relationship status) are either the best thing to ever happen to human connection, or the devil. Vanity Fair's Nancy Jo Sales appears to think the latter, laying out a case for the app as the precursor of a "dating apocalypse."
Tinder did not take too kindly to that suggestion, or to the amount of play the story is getting (because alarmist writing about "hookup culture," no matter how many times it gets shut down, is always a good way to get people to pay attention to you). Last night, the company's corporate account went on a bit of a... um... bender, starting with some rather public protestation that Sales didn't call.
Next time reach out to us first @nancyjosales... that's what journalists typically do.