The official video for Theophilus London's "Why Even Try," off his new LP Lovers Holiday, has a distinctly '80s feel that goes a long nicely with a song whose lady backing vocals (Sara Quin of Tegan and Sara) and echoing drums sound a lot like Prince. Here we get a classic "life in the fast lane" video plot, as London is trailed by a TMZ-like celebrity news show, hangs out at photo shoots with models and finally loses his cool in the end and goes nuts on the paparazzi. Final takeaway: everyone wants to go to London town, but at what cost? (Sorry, that was terrible.) Lovers Holiday is out now on Warner Brothers.
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