Buckle up, because The Weeknd has just released a new, blood-flecked horror flick for his single "The Hills."
Hot off the shortlived leak of his new Max Martins-produced lead single "I Can't Feel My Face," "The Hills" is deliberately groovy and touch melancholic from the outset. Filled with airtight, snap-back percussion and creeping basslines, it all comes together to compliment Abel Tesfaye's woozy-oozy voice, as he balladeers through what looks to be the Hollywood Hills.
My guess is that it's his take on a The Hills Have Eyes horror flick, complete with scream samples, a car crash and a family of creepy Beverly Hill-Mutants (if we're keeping with the Wes Craven plot). Perhaps the self-awareness is a new direction he's exploring -- a more reflective move away from a body (ha) of work that's mostly been defined by its unrestrained sensuality. After all, his lyrics indicate a bit of regret at the superficiality of his hedonistic M.O., singing "I only love it when you touch me, not feel me. When I'm fucked up, that's the real me."