Buckle up, because The Weeknd has just released a new, blood-flecked horror flick for his single "The Hills."

Hot off the shortlived leak of his new Max Martins-produced lead single "I Can't Feel My Face," "The Hills" is deliberately groovy and touch melancholic from the outset. Filled with airtight, snap-back percussion and creeping basslines, it all comes together to compliment Abel Tesfaye's woozy-oozy voice, as he balladeers through what looks to be the Hollywood Hills.

My guess is that it's his take on a The Hills Have Eyes horror flick, complete with scream samples, a car crash and a family of creepy Beverly Hill-Mutants (if we're keeping with the Wes Craven plot). Perhaps the self-awareness is a new direction he's exploring -- a more reflective move away from a body (ha) of work that's mostly been defined by its unrestrained sensuality. After all, his lyrics indicate a bit of regret at the superficiality of his hedonistic M.O., singing "I only love it when you touch me, not feel me. When I'm fucked up, that's the real me." 

Watch it all unfold below.

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Paper People 2020

PAPER People: @eyeamki

Paper People 2020

PAPER People: @emmwee

Creative direction by Agusta Yr / Styling by Erika Golcher