The Tommy Hilfiger Store Opening and Show

Luigi Tadini and Caroline Torem Craig

After eight days, 31 shows, a handful of after-parties, countless costume changes, and one Madonna citing, fashion week came to a close last night and it was all about American sportswear as Tommy Hilfiger managed to flood my exhausted calendar with a major Fifth Avenue flagship store unveiling and an ode to southern California glam at his SS10 show. The scene outside the towering Neoclassical building on 53rd Street was worthy of an Oscar party as paparazzi and tourists stood anxiously, hoping to get a snapshot of one of the many superstars in attendnace (Penn Badgely, Emily Blunt, Alicia Keys, DJ Cassidy, January Jones, Mary Louise Parker, Naomi Watts and Russell Simmons were all in attendance.) The three floors (which recalled the Guggenheim with its spiraling stairwell) were jam packed with friendly faces as perfectly styled waiters, in Tommy outfits, of course, passed delicious lobster BLTs and chilled champagne. The store is inviting and styled to perfection with both home accents that make you feel at ease and rock n’ roll details that have become synonymous to Hilfiger’s brand.

For his SS10 collection, Hilfiger presented pieces that captured the casual boardwalk lifestyle of the West Coast. A soothing palette of neutrals were paired with varied shades of inviting blues and sunset peaches. Nautical striped pieces, a variety of shorts and loose fit pants added a relaxed sophistication to the laid-back collection. Structured and tailored pieces were crafted using light materials such as twill and canvas proving that comfort can be stylish. Liberated silhouettes and bright colors stormed the men’s collection departing slightly from Tommy's signature, crisp East Coast look to a worn-in relaxed take on prep. Hilfiger has found the perfect balance between beauty and comfort and has created a collection that is unpretentious and approachable -- a colorful welcome to any man’s closet.

All photos by Caroline Torem Craig


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