The Row Partners With Bing For A Fashion Week Short Film

Alyssa Vingan
</div><b><div><b><br/></b></div> Ashley</b> and <b>Mary-Kate Olsen </b>have jumped on the Spring/Summer 2011 technology bandwagon. With their latest collection for <b>The Row</b>, the world's most famous twins have joined the growing mass of design houses that have either created a short film in conjunction with their runway shows, or decided to live-stream the entire thing online. In New York alone, <b>Proenza Schouler</b> gave us a Harmony Korine-directed film, <b>Rag & Bone</b> provided fans with a mini behind-the-scenes documentary, and designers like <b>Phillip Lim</b>, <b>Joseph Altuzarra </b>and <b>Jen Kao</b> gave anyone with an Internet connection a virtual front-row seat to their shows (which, in actuality, provided a better vantage point than most people who physically attended the show). <div><br/></div><div>In the upcoming short film, which you can preview above, we'll get a look at The Row's atelier, a virtual fashion show, and an interview with the designers. We wonder if this movie will serve as a platform to disprove the suspicions that the moguls are simply photogenic figureheads for the label, or that their last-minute decision to move their Spring 2011 show from New York to  Paris was for any other reason than their purported screwed-up sample schedule. The film, which will premiere the day following The Row's Parisian runway show, will be exclusively available on Bing.com, beginning the evening of October 4th.</div>

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