Looks like office supplies are facilitating the Internet's latest unrealistic beauty standard -- namely paper for the new "A4 Waist Challenge," where women post photos of themselves comparing the width of their waists to the short side of a standard sheet.

Uh, but how big is that? Well, 8.3 inches, to be exact -- a size that's very small. Because while the actual width of the waist may vary depending on body type, ribcage structure, etc., for a little perspective a US triple 0 measures 23 inches in circumference and that's not a whole lot of leeway.

#a4waist #challenge Lol..听说最近这个很流行?😂😂😂
A photo posted by Elzawan (@elzawan) on Mar 15, 2016 at 11:02pm PDT

A4waste😃 #a4waist #spring #march #keepfit #fitness

A photo posted by Ruan (@ryz.jr) on Mar 15, 2016 at 5:09pm PDT


Spawned on Chinese social media site Weibo, the A4 Challenge has already encouraged hundreds to share their own photos of sheets hiding their waists -- which is yet another (pretty dark) way of body-shaming women without a teeny tiny waist. And the trend looks to be spreading to other Asian countries, which will likely only exacerbate the very damaging premium on petite figures that many Asian cultures tend to embrace.

Thankfully, not everyone's buying into it. Let's just hope it ends soon -- hopefully with more cat photos.

[h/t Mashable]

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