Weirdest Marketing Campaign of the Week: UKTV erected a life-sized statue of Benedict Cumberbatch made of chocolate in the middle of a mall, and let people lick/eat him. I don't care how dedicated a fan you are -- that's just plain gross. I don't even know what they're advertising. All that I learned was that the cult of Benedict is real. -- Evan Siegel

Most Likely to Become the Next Michelangelo's Sistine Chapel: This painting of Beyoncé. NYU art student Chris Minafo spent 60 hours (or 14 days!) painting this ***flawless portrait of his 'idol' Queen Bey. Watch his journey here. -- Tené Young