Not surprisingly, the song is a pulverizing, lovelorn ballad -- a devastating blow that hits hard and fast -- about Ms. Adewe's lament over her mistreatment of a former lover.
To her dismay, and after SEVERAL phone calls (one thousand, as she reveals), he doesn't seem to be home. Or care, for that matter.
The tune taps into that secret psycho psyche we all have sometimes, when even after we know we were a total cretin to someone we dated, and they no longer want anything to do with us (with good reason), we're still like, "Um excuse me? What. No."
The song reached #1 on iTunes in a matter of minutes, and within 12 hours, sold a staggering 350,000 singles.
It's an epic comeback, demonstrating Adele's superstar power, and unmatched talent.
The sepia-drenched video, was filmed in Montreal by wunderkind filmmaker Xavier Dolan, and was the first music video to be captured with IMAX cameras; it's amassed over 30 million views since its release.