A defining aspect of internet culture right now: famous musicians harnessing the power of their massive online fanbases to harass various nemeses. It's all fun and games until someone gets a death threat and the pile on begins to feel real — as is apparently the case for music mogul Scooter Braun, who is currently claiming that Taylor Swift's devout army of followers is coming for him and his family.
The long-running Swift-Braun beef escalated over the summer when Swift posted an angry Tumblr post following the sale of her former label, Big Machine, to Braun's holding company Ithaca Ventures. The deal means Braun now owns all of her pre-Lover era masters. Swift was incensed that she wasn't given the opportunity to buy back her own work, although Big Machine disputes her version of events.
That was back in July, and things have only gotten more heated since. Swift announced a plan to literally re-record all her old albums so that Braun can stop profiting from them, and last week informed fans that Braun and Big Machine head Scott Borchetta were trying to stop her performing those old hits at the upcoming American Music Awards, where she'll be honored as Artist of the Decade.