Steven Rojas and Lorenzo Martone Share Their Favorite NYC Bike Routes


Steven Rojas, Director of Social Media at GrandLife Hotels NYC

Do you dress differently when you know you'll be riding your bike somewhere? Do you take any extra steps to freshen up before work or going out somewhere after you've ridden your bike?

Work, parties, joy rides -- they all require specific outfits when a bike is your form of transportation. Luckily enough, living in New York means whatever you wear, the bike is an added accessory. You need to stay fresh and a bike ride in the middle of the summer will leave you sweaty. Keep an extra shirt at the office, gents.

What do you look for in clothing when you're bike riding?

Clothes that can be both good looking and functional. Keep yourself composed so when you arrive to your destination you still look sharp.

Are there certain pieces or tricks to staying fashion-forward but comfortable when biking in the city?

Always dress for the season. If you are biking in the summer and want to look good, wear light clothes. In the winter you'll need some nice gloves and a warm jacket. The fall is good sweater season. And my favorite time, spring, allows you to get creative with outfits.

What do you love about riding your bike in the city?

Everything. Growing up in New York and riding your bike is an adventure. I love to escape the city and head up the bike path along the Westside highway or take a bit more extreme route and cut through Midtown. Whatever path you choose the city has something to give you.

Biking is obviously a great way to cut back on your carbon footprint. Do you pay similar attention to the sustainability or eco-friendliness of your clothing?

In today's world we need to take any necessary steps to help mother nature out. If you can look good, get exercise, and reduce your carbon footprint, I say do it.

How did you pick out your look from H&M x Brick Lane Bikes collection?

I went for a perfect-fitting dress shirt, rolled up slacks, and pop of color with the jacket. I couldn't ask for a more perfect outfit to ride to work in.

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Lorenzo Martone, Brand Consultant

Do you dress differently when you know you'll be riding your bike somewhere? Do you take any extra steps to freshen up before work or going out somewhere after you've ridden your bike?

Every piece of clothing I buy, I try keep in mind that I'll be riding a bike. If I'm buying a jacket, I make sure it has a collar that I can put up to protect from the wind. I also started going out in sneakers everywhere because shoes can get damaged riding a bike. In terms of getting sweaty, I ride a bike with two gears so it doesn't go very fast. Also, I always keep in mind that if I'm going to an event or work, I make sure to take time and get there a little bit early so I'm not out of breath and sweaty.

What do you look for in clothing when you're bike riding?

I've been in a phase where I've been buying things with prints or monochromatic pieces. I also look for comfort and what is memorable -- things that have a sort of wink. I'm not buying any black t-shirts, let's put it that way. I'm also looking for clothing with a good fit -- I prefer fitted clothes versus baggy. It feels more comfortable to ride in a more fitted cut and it also protects you from the wind more.

Are there certain pieces or tricks to staying fashion-forward but comfortable when biking in the city?

In the winter, I think wearing beanies or slouchy knit hats on a bike make everyone look cool. I've also been in love with extra large scarves -- they're definitely practical for the bike because the neck and your back is where you get the most wind.

What do you love about riding your bike in the city?

I pretty much love everything about it. I love the fact that it's a key to independence: you don't need to wait, you don't have to deal with cab drivers. It's also a way to keep up with fitness -- it gets your heart beating faster and that feeling is amazing. That adrenaline [that comes with] bike riding in New York -- the most beautiful city -- is amazing. There's so many nice places to see and you connect with the environment a lot more.

Biking is obviously a great way to cut back on your carbon footprint. Do you pay similar attention to the sustainability or eco-friendliness of your clothing?

I think every drop counts. I think it is a corporate responsibility and it's great that big companies are taking steps in that [sustainable] direction because I think we're all feeling that we can help the environment somehow.

How did you pick out your look from H&M x Brick Lane Bikes collection?

I loved the plaid shirt so that was a no-brainer -- I picked it out before even knowing if they had my size or not. We put together a look that revolved around a story of a cool preppy guy -- it's preppy with a wink. And then we were [paying attention] to the little details like having a back pocket. I prefer not to carry a bag when I'm biking so if I have useful pockets for my phone, wallet and keys, I'll definitely use them.

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