With 2020 finally in the rearview mirror, designers are more hopeful than ever as the start of a new year unfolds. This season's campaigns straddle the line between the novel and familiar, with many brands continuing to work with the same group of creatives and others exploring new territory. From Fendi's intimate portraits shot by Nick Knight to Dior's Baroque-style imagery, the latest ads offer something unique for everyone. We'll continue to update the list as more Spring 2021 fashion campaigns come in.

adidas by Stella McCartney

Courtesy of Adidas

Stella McCartney handed over full creative rein to three different female creators from the UK, Japan and US — Netti Hurley, Monika Mogi and Anna Pollack — who cast several activists, including Lourdes Leon, for the SS21 adidas by Stella McCartney campaign (titled "FUTUREPLAYGROUND") as an ode to the world and the environment.

Jimmy Choo

Photography: Tim Elkaim/ Courtesy of Jimmy Choo

Few settings are as magical as Paris in the spring, the location of Jimmy Choo's latest campaign. Model Sharon Alexie shows off the brand's SS21 collection while navigating around the City of Light in glamorous and daring poses.

Justine Clenquet

Worn by everyone from Kendall Jenner to Lady Gaga, French jewelry designer Justine Clenquet is inspired by a variety of influences including glam rock and punk subcultures. Her collections are handcrafted in France with luxury materials like 24k gold and palladium-dipped metals.

Chloé Eyewear

Photography: Ezra Petronio

Chloé debuts their new Demi sunglasses and Irene optical frames in tailored and retro silhouettes with a new campaign directed by Ezra Petronio and starring models Felice Noordhoff and Mao Xiaoxing.

Coach

Photography: Renell Medrano/ Courtesy of Coach

This season's campaign, dubbed "Coach it Forward," features some familiar faces like Jennifer Lopez and Michael B. Jordan shot by Renell Medrano and styled by Olivier Rizzo. It focuses on the "power of positivity, collective action and the importance of everyday recognition for the people in our lives who help move our worlds forward."

Versace

Photography: Mert Alas and Marcus Piggott/ Courtesy of Versace

Following the same underwater fantasy theme explored in Versace's runway show in September, the brand's latest campaign is named after the fictional world of Versacepolis. Models like Precious Lee, Kendall Jenner and Hailey Bieber show off the brand's La Medusa handbag line complete with wet-look hair, starfish and jelliyfish motifs and, of course, the Medusa-head plaque.

MCM

Photography: Mathilde Agius/ Courtesy of MCM

The German fashion house, which is perhaps best known for its signature travel accessories, created a CGI-meets-real life universe for its spring campaign, titled Techno Jungle." Elements of nature and virtual graphics converge into an augmented safari-like world that features lush landscapes and techno tundra for the ultimate MCM voyage fantasy.

Fendi

Photography: Nick Knight

The pastel hues with pops of saturated reds and blues seen in Fendi's latest campaign are a nod to the color palette used by Creative Director Silvia Venturini Fendi from her Spring 2021 collection. Shot by Nick Knight in his London studio, the imagery evokes an airy scenography compete with floating white curtains and human shadows.

Dior

Photography: Elena Kechicheva

After several seasons of relatively minimalist ads with stark white backdrops, Dior's new visual direction first seen for Cruise 2021 continues with these Baroque-style images shot by Elena Kechicheva. The series of tableaux, in which models pose in groups that recall 16th-century Caravaggio paintings, are inspired by the Old Masters complete with dramatic lighting and classical finishing.

Prada

Courtesy of Prada

No photographer, at least the human kind, was enlisted for Prada's Spring 2021 campaign. Rather, the brand captured the models, who made their runway debut in September in Co-Creative Director Raf Simons' first show with Miuccia, by having several cameras stationed from various angles as a commentary on the role of technology in the world today.

Photos courtesy of brands

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