Sita Abellan Drops Merch For Century 21's New Concept Store

To close out NYFW, style icon and DJ Sita Abellan joined forces with Next Century, Century 21's concept store spotlighting new designers, to launch exclusive merchandise. Guests like Ahsh Eff, Jillian Mercado and Merlot were invited to shop Abellan's line, which featured "TECHNO CAPITALISM" embroidered caps, neon orange hoodies, crop tops, and t-shirts all designed with the influencer's club aesthetic in mind. While the crowd danced and drank Babe rosé, Abellan fittingly DJed a techno set, with her bright blue bob, oversized hoops and Kim Shui croc top. Check out photos from the party, below, and visit Next Century in NYC to cop Abellan's merch.

Photography: Serichai Traipoom