Shop of the Week: Vince

Rebecca Prusinowski

Is it autumn yet? Because we'd like to break out some Vince luxe-casual separates already! The LA-based contemporary clothing brand just opened their second retail outpost here in NYC, and it's replete with chic versatile pieces for the upcoming season. The main draw, of course, is the company's super-soft cashmere: Women's cardigans, crew necks, tunics, turtlenecks, tanks, and dresses line the racks in an array of rich earth and berry tones. But there's more to Vince than their signature cashmere. We were wowed by the herringbone boyfriend blazers, fur vests, prima cotton tees and fitted leather jackets (check the Paper Leather Drape Neck Jacket above - meow!). The selection is understated and cool, layers easily, and can be styled up or down -- excellent investment pieces, in other words.

The company launched a menswear line last year, and it occupies a good part of the new space. Much like the women's garb, the emphasis here is on clean design and subtle detailing. The Duo Plaid Shirt features a check pattern on the reverse side of the sleeve (making it more than your usual flannel), while a pair of cotton straight leg pants has a dash of elastane for a little stretch and much leaner look.

Neon green mannequins aside, the new Vince store has settled into the cozy confines of Nolita rather unobtrusively. Its big(ger) name might have been cause for concern, but as it turns out, the interior is sharp, the staff is friendly, and a nice mix tourists, fashionistas, and neighbors stopped by during our visit.

16 Prince Street
(212) 343-1945

Photos by Rebecca Prusinowski

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