Shop of the Week: Eryn brinie

Rebecca Prusinowski

Eryn brinié’s delicate wares have descended upon SoHo and the timing couldn’t be better. With Topshop delayed and a recession looming, the brand’s chic fundamentals and friendly prices are trés appealing.

Based in Korea -- though Parisian-inspired –- Eryn brinié has over 35 stores in Asia. The Broadway outpost is their first overseas location, and it is 2,700-square-feet of soft femininity, from the décor to the clothing separates and accessories. Light gray, pale pink, black and cream-colored fabrics are layered, twisted, knotted and draped to an ethereal effect. Think ballet rehearsal meets winter gallery hopping attire. The silhouettes are subtle but intriguing -- unique among retail offerings within the same modest price point.

Especially noteworthy are the Eryn brinié gauzy cardigans and fall coat selection (several pieces are pictured above). We’ll take the pale pink woven trench coat, the slate gray wool trench with belt and the oversize sweater-jacket with fur hood, thank you! The tuxedo jackets, boy blazers, wool shift dresses and detailed skirts had us browsing the racks for ages. There’s also hip hosiery and footwear to choose from. Eryn brinié can be interpreted as fashion-forward or it can simply provide wardrobe basics for layering. Neither look won’t cost you much, though: almost everything in the store is less than $150.

Eryn brinié
501 Broadway
(212) 308-6134

Photos by Rebecca Prusinowski

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