Shop of the Week: Dunderdon

Rebecca Prusinowski

Dunderdon, the Swedish workwear brand, recently moved from Lafayette to Howard St. in SoHo, and if “less is more,” this store has a lot going on in all the best ways. The 1,200-square-foot space is airy and inviting. The white walls, wainscot paneling, worn Persian rugs and scattered potted plants were all inspired by the look and feel of a Swedish summer cottage. Rusted mirrors and an assortment of antique furniture -- like hutches, school chairs, a workbench and sewing table -- have been spruced with a coat of white paint. These decorative touches reflect the brand’s craftsmanship core with a modern kick.

The store features an extensive menswear selection, including pants, shorts, jackets, sweats, knits, button-down shirts, tees, jeans and accessories. Dunderdon’s full workwear collection for men is also available. So whether you’re seeking a summer barbeque staple (see the seersucker shorts) or building a grill from scratch (try the worker fit convertible pants with multi-function pockets and flame/water resistant Swedish military fabric), the brand’s commitment to form and function never strays.

Dunderdon carries limited womenswear, although there are plans to expand the line this coming fall. Like the men’s collections, the clothing is understated and intelligent. A-line dresses, button-down shirts and light jackets are versatile and cute at the same time. There are a few plaid and checked patterns, but the color palette is muted and generally adheres to earth tones like blues, grays and browns. Prices for all clothing pieces range from $50-150, which should keep the wallet satisfied, too.

Dunderdon, 25 Howard St., (212) 226-4040

Subscribe to Get More