Shop of the Week: Better Than Jam

Rebecca Prusinowski

Better Than Jam is the first store to open within the Loom Arts and Commerce complex in Bushwick, BK. The new shop features a roster of local designers whose womenswear is handmade and priced to move. Owner Karin Persan formed the co-op so her creative peers in the neighborhood could showcase their work right at home, and she's gathered a vibrant group of designers, old school and newbies alike.

After closing her store last year, JoAnn Berman is back with more sexy, exuberant separates. The long-time underground gal is at the top of her game with reconstructed jackets, dresses, skirts and blouses that fuse fabrics, embellishments and silkscreened patterns (note -- you will not be 'blending' in Berman's apparel!). Also made of recycled materials -- but with a totally different vibe -- is Himane, a line of chic, sharp-tailored dresses and trousers. Fofelle (French for "Wacky Girl") is a collection of knee-length knit and jersey skirts that come in brick, gray, olive and raspberry hues and can double as ponchos.

There are also cute jersey dresses from Melissa Bell, funky jewels by WabiSabi Brooklyn and The House of Fatima, and Persan's own 6-year-old brand of colorful silkscreen cotton dresses, for which the store was named. (PS -- if you're heading on vacation soon, she's selling some comfy-cool Better Than Jam sundresses right now for $30! We scooped up one for Miami this month).

Better Than Jam is throwing an opening party Friday night and will be hosting trunk shows and workshops regularly. It's good retail news for the community and a great opportunity for local talent.

Better Than Jam
1095 Flushing Avenue
Bushwick, Brooklyn
(631) 377-2500

Photos by Rebecca Prusinowski

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