"As a creative and unapologetic woman of color, '4C' is so dear to me because the art represents so much of my life and the women who continue to keep me and the rest of the world inspired," she told Billboard.
The video is directed by Curtis Taylor, Jr. and features a range of different tech creatives all collectively exploring the themes of self love, struggle, and empowerment. Shot at NYC-based stylist Susy Oludele's Brooklyn Salon, the video employs strong visual imagery to emphasize the symbolic history of hair and its relevance in our current society.
Revealing the inspiration behind the theme, the musician explained it "originated with my time growing up in my mother's hair salon as a young girl, witnessing the sisterhood of my surrounding community, in both our pain and our triumphs, as women came to the hair salon to be renewed and healed through on another."
"I am so proud of the inclusive vision and eclectic representation of Black women featured in the project and video. Shavone.'s lyrics really say it all, with verbalizing why underrepresented voices need to be seen, understood and heard," Taylor, Jr. added. "With this project, we captured a moment in time with our generation's change agents, who are unapologetic women of color."