Leading women deodorant brand, Secret, has released an amazing new ad highlighting the experience of trans people, with the slogan "No wrong way to be a woman." The clip sees a young trans person/gender queer person, Dana, in a restroom stall, listening to other women outside of it chat, while getting up the courage to walk out and face them.

"Stress test #8260" pops up on the screen.

After a few moments, Dana opens the doors, where--off screen--we hear the other women complimenting their dress.

"Dana finds the courage to show there's no wrong way to be a woman," the tag states.

With the horrific, continued discrimination and violence trans people face each day--particularly in the wake of the the "bathroom hysteria" from North Carolina's shameful and potentially deadly HB2 bill--this commercial could not be more poignant and more necessary.

Watch below.

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Paper People 2020

PAPER People: @nmillz1

Creative direction by Agusta Yr / Styling by Erika Golcher