Sorry Manolo, looks like Sarah Jessica Parker has a new fashion brand she's repping, as she's just been tapped to be Jordache Jeans's newest face.

SJP is lending her looks to the iconic '80s brand's vintage-inspired Jordache Look line. Primarily associated with incredibly slim fits and tight, ass-alicious styles, Jordache hopes this new "premium" line will help bring them into the new millennium, though the fact that their regular line is mostly retailed at Walmart probably isn't super helpful. But hey, at least there's probably a two-for-one bargain.

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