After penning a breakout song ("Stay With Me"), writing the new James Bond theme and winning four Grammy awards, Sam Smith has landed a new fashion campaign with Balenciaga. The singer recently posted a video on his Instagram with the caption "So honoured and ecstatic to announce my collaboration with@balenciagaon the upcoming FW15 Menswear campaign!!!!#Balenciaga." The 15-second preview. below. shows Smith's silhouette emerging from shadows in a mysterious black and white haze. Keep an eye out for more images from the campaign in coming weeks.