The interview displayed Lochte's complete lack of responsibility/virulent white American male hetero privilege.
Speedo released a statement about its decision to vacate the Lochte premises:
Speedo USA today announces the decision to end its sponsorship of Ryan Lochte. As part of this decision, Speedo USA will donate a $50,000 portion of Lochte's fee to Save The Children, a global charity partner of Speedo USA's parent company, for children in Brazil.
While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone behavior that is counter to the values this brand has long stood for. We appreciate his many achievements and hope he moves forward and learns from this experience.
Unfortunately, the concepts of "Ryan Lochte" and "learning" elementally repel each other, so I can safely assume that will not be happening.
According to Forbes, the second-most decorated Olympian could see a drop in $5-$10 million through sponsorships following this idiotic catastrophe; other than Speedo, Lochte has contracts with Ralph Lauren and Airweave.