Range Rover Art Takes the Paris Streets

Tamara Warren

Four temporary street installations illuminated the sites of Parisian landmarks last week at the Paris Auto Show commemorating the launch of the 2011 Range Rover Evoque. 

André (AKA Monsieur A), JCDC, the collective Surface To Air and creative director of Intersection Yorgo Touplas created the works from a wire frame replica of the Evoque. A party was held on a boat that drifted in the River Seine to celebrate the collaborations. Juliette Lewis performed an hour-long set with  Henry Holland, musician Greg Kozo (Make the Girl Dance), actor Ethan James and DJ A-Trak in attendance. 

"My representation of luxury references grace, intimacy and protection,"  JCDC said of his installation in a statement. "This is a concept frequently related to the pleasures of enveloping oneself in a garment and my work with bespoke and couture fashion. Similar to luxury clothing, this installation reflects a graceful protection."

The Evoque was unveiled at the Paris Motor Show on Thursday. 

Tamara Warren writes about cars and transportation at gotrkye.com

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