This is George Bernard Shaw's delightfully optimistic play about the original extreme makeover, in which London phonetics professor Henry Higgins wagers he can elevate in class Cockney flower-seller Eliza Doolittle by improving her dialect and manners. My Fair Lady was the title for both the musical and film version. Jefferson Mays (Tony Award winner for I Am My Own Wife) plays Higgins and the superb David Grindley (Journey's End) directs.

American Airlines Theatre, 227 W. 42nd St., (212) 719-1300. Previews start Sept. 14. Opens Oct. 18.

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