Adult video streaming giant Pornhub's new ''female-centric' campaign, "Fuck Your Period," aims to meet the needs of the growing number of women watching porn during the time of the month they might need it most.
The campaign's landing page has cute graphics and a millennial pink background, a far cry from Pornhub's usual black, orange and extremely graphic aesthetic. It prompts female users to answer a few questions about their cycle (like how long it lasts and when it last started).
Pornhub then promises to send you an email on the first day of your next period (which it predicts!) with access to three days of free on-demand, premium content. Users can do this up to three times.
Pornhub brand manager Alexandra Klein said the campaign is an educational one, meant to promote the well-documented benefits of orgasming during menstruation.
"It had come to our attention over the years that there were countless articles out there that supported the studies of menstrual orgasms' benefits," Klein told us, "but many focused only on the act of having sex with another person during one's period (i.e. do it in the shower) which certainly isn't always possible or desirable."
In addition to boosting your mood and relieving stress, orgasms are known to decrease cramps by releasing dopamine and oxytocin (natural pain relievers), and research has shown many women experience a spike in sexual desire during their periods.
Klein also noted that the number of women searching for porn catered to their gaze went up over 1000% between 2016 and 2017.
"Our 2017 Year in Review report found that 'Porn for Women' was the top trending search term," she said. "Among overall users, this phrase saw a 1,400 percent increase year over year. With these insights, it comes as no surprise that we'd want to do an initiative fully centered toward benefiting our female users and I'm sure this will be the first of many."
Misogyny might direct you away from self-love while menstruating, but all signs point to it being one of the kindest things you can do for yourself. And as Klein said, "It's no longer a taboo topic and it's nice to see that females are getting to partake in the fun just as much as their male counterparts — as they should be."
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