Peter Davis' Status Update: Moncler's Mammoth Show

Peter Davis
Ski-wear line Moncler Grenoble really raised the bar for all future fashion presentations. The iconic label, founded in 1952, showed its 2010 collection at Pier 59 where nearly 100 coat-clad models stood perched within an enormous four-story scaffolded structure. "We made this installation to be more active, like the collection," Moncler creative director Remo Ruffini modestly told me as dramatic classical music blared in the background and guests sipped hot coco and cinnamon-spiced wine served in Moncler silver flasks. "We started yesterday night. It was very easy and fast. We have both skiers and snowboarders. It's one collection with tight fits or loose fits. The concept is for everyone on the slopes  -- or the streets."

CLICK HERE FOR PAPERMAG'S COMPLETE DOWN-LOW FASHION WEEK FALL 2010 COVERAGE. >>

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