The Pepsi-scented bath bomb itself is inspired by the brand's signature aesthetic and will taste and feel like real soda.
So basically, you'll be cleaning your entire body with soda. It's an extremely interesting concept that raises a lot of questions, but maybe those questions don't matter for the target audience that this is intended for.
Here's the thing: as of right now, this Pepsi spa kit isn't available to purchase in stores. It's part of a sweepstakes that you get entered into by tweeting the #PepsiSpa tag and then tagging a friend.
How badly do you want to smell like the thing you wash down bacon cheeseburgers with?