Since launching in October last year, Parade has quickly developed a passionate following thanks to its inclusive messaging and affordable, Instagram-friendly underwear styles. (It still donates 1% of its profits to Planned Parenthood.)
The donation coincides with the release of Parade's newest collection, "Technicolor," which is an ode to self-expression and safely expressing your gender and sexual identity. To celebrate the launch, Parade released a campaign featuring a 100% LGBTQ+ cast and photographer, featuring a range of models, activists, and artists such as Richie Shazam, Sage Adams, and Sasha Melenchuk.
"Underwear is a connective tissue—it's the first piece you put on to create the foundation for your outfit and your day," said Parade's co-founder and CEO in a statement. "It touches the lines of gender and sexuality, and serves as a strong expression of our identities. Parade in Technicolor is an invitation for your to explore your relationship to underwear—to share your underwear stories and create the world of Parade with us."
The Technicolor Pack will be sold for $48 and is available on yourparade.com.