Continuing the trend of brands desperately trying to reach millennials, McDonald's just launched what they're calling a "lifestyle collection," apparently for those proudly who lead that Big Mac lifestyle.

The collection includes home goods like wallpaper and bed sheets, as well as clothing -- for humans and dogs alike -- featuring a Big Mac print. According to AdWeek, McDonald's foray into fashion launched Tuesday at a "McWalk" fashion show in Stockholm, Sweden.

If this all seems like vaguely familiar territory, you might remember that this isn't the first time McDonald's and fashion have collided. Last year at Jeremy Scott's Moschino debut, the designer sent his models down the runway emblazoned with bastardized versions of McDonald's golden arches. And even if you missed McDonald's unofficial runway debut, you've probably internalized hundreds of burger-themed tees and sweatshirts similar to what McDonald's is offering while scrolling through Tumblr.

Unfortunately (or fortunately?) McDonald's new lifestyle collection is currently only available in Sweden, but burger-enthusiasts can peruse the Big Mac Shop here.

[via AdWeek]

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