Next's "Too Close" Is Our Music Video of the Day, Oldie-But-Goodie Friday Edition



We've been talking a lot about this song in the PAPER offices lately, so it seemed appropriate to make it our Music Video of the Day for Oldie-But-Goodie Friday. Mostly, conversations about this 1998 number one hit by R&B group Next have centered around the fact that a lot of the younger PAPER staff listened to it with our parents in the car, danced to it at heavily chaperoned dances, while, meanwhile, none of us ever fully registered that the whole thing is about a dude pressing his boner into a lady on the dance floor while she tells him to back off. The fact that the female refrain in this song is, "I feel a little poke coming through on you" kind of spells it out, but, still, it took a re-listening years later for all of us to realize just what the F was going on here. Sure, much creepier things have happened in songs -- see "Hey Nineteen" by Steely Dan and the spine-chilling "chili dog" line in "Jack and Diane" -- but, when it comes to the "Oh, yuck" pantheon of songwriters, Next is kind of up there. (PUN INTENDED.)

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