Hari Nef
NYC-based eyewear brand
Smoke x Mirrors, whose '60s and '70s rock-inspired unisex sunglasses are favorites among
celebrities like Ethan Hawke and Lake Bell, just launched a new campaign starring trans model, actress and PAPER Beautiful Person
Hari Nef, sex columnist
Karley Sciortino (AKA Slutever), TV on the Radio drummer
Roofeeo, and hair stylist
Gerald Decock.
"The
concept for the street campaign was really simple, to highlight four
beautiful and talented New Yorkers. Real members of this community from
different creative backgrounds with diverse and authentic personal
style," Smoke x Mirrors founder David Shabtai told us.
The celebrities were photographed in different Smoke x Mirrors glasses by Ben Rayner and styled by Danielle Nachmani, who previously styled our
Amy Poehler cover and
Kathleen Hanna feature, among others. True to Smoke x Mirrors's New York roots and low-key advertising style, the campaign will be wheatpasted in select NYC neighborhoods this month. In the meantime, check out the images, which we're psyched to exclusively premiere, above and below.
Hari Nef![]()
Karley Sciortino
Roofeeo
Gerald Decock