NYC-based eyewear brand Smoke x Mirrors, whose '60s and '70s rock-inspired unisex sunglasses are favorites among celebrities like Ethan Hawke and Lake Bell, just launched a new campaign starring trans model, actress and PAPER Beautiful Person Hari Nef, sex columnist Karley Sciortino (AKA Slutever), TV on the Radio drummer Roofeeo, and hair stylist Gerald Decock.

"The concept for the street campaign was really simple, to highlight four beautiful and talented New Yorkers. Real members of this community from different creative backgrounds with diverse and authentic personal style," Smoke x Mirrors founder David Shabtai told us.

The celebrities were photographed in different Smoke x Mirrors glasses by Ben Rayner and styled by Danielle Nachmani, who previously styled our Amy Poehler cover and Kathleen Hanna feature, among others. True to Smoke x Mirrors's New York roots and low-key advertising style, the campaign will be wheatpasted in select NYC neighborhoods this month. In the meantime, check out the images, which we're psyched to exclusively premiere, above and below.