concept for the street campaign was really simple, to highlight four
beautiful and talented New Yorkers. Real members of this community from
different creative backgrounds with diverse and authentic personal
style," Smoke x Mirrors founder David Shabtai told us.
The celebrities were photographed in different Smoke x Mirrors glasses by Ben Rayner and styled by Danielle Nachmani, who previously styled our Amy Poehler cover and Kathleen Hanna feature, among others. True to Smoke x Mirrors's New York roots and low-key advertising style, the campaign will be wheatpasted in select NYC neighborhoods this month. In the meantime, check out the images, which we're psyched to exclusively premiere, above and below.