New Party Alert! "Famous In Bushwick"

Last Wednesday, cool kids from all over the city descended on Sutra in the East Village for "Famous in Bushwick," a new monthly party-slash-creative platform for emerging artists. Inside the red-lit venue partiers were greeted by artists in the middle of painting, projectors playing mesmerizing visuals created by Nick Massey (the founder of prolific, NYC-based visual production group Gold Street Collective), and tunes by DJ Dylan Cole, who prevented the bash from veering into pretentiously arty territory by spinning a mix of '90s hip-hop and Beyoncé.

Founded by DJ Jimmy The Gent and his partner Steve Driebe, the concept for the party and its name started as an inside joke among friends poking fun at the idea of local celebrities and Manhattan's monopoly on the fame market. It quickly morphed into a t-shirt and hat line (the snapback, designed by Wonderpus Octopus Ink, was a hot seller at Patricia Field) before evolving into a promotional collective with a focus on producing monthly events.

After throwing parties at Bushwick staples like The Loom, Radio Bushwick and Bossa Nova Civic Club, the party's organizers thought it was time to increase the brand's reach and throw their first bash across the river. As a nod to their new Manhattan locale, the party was re-christened "Famous in Loisaida" for the night.

"We're normally in Bushwick but the original idea was not to be constricted to the neighborhood boundaries we started in," Rosey Vaughan, another one of the party's main organizers (as well as the night's birthday girl), said.

Constraint and restriction have nothing to do with the party. The diverse group of kids who have been turning up the last few months are more interested in promoting -- and enjoying -- talent for its own sake than any kind of notoriety.

There probably was no better embodiment of Famous In Bushwick's inclusive ethos than the night's featured performer, Dai Burger. The enigmatic rapper poured drinks for friends and walked around giddily clutching her microphone before delivering an intimate and fun performance that included her Internet hit "Soufflé." She even nixed a stage in favor of dancing on the floor with guests. "I'm always glad to be down with the realness," she told me.

And in a city filled with art events focused more on snootiness and prestige, this "realness" is a breath of fresh air amongst the smog.

Scope photos from the most recent party, below, and watch a clip about it HERE.

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

Famous In Bushwick

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