I spend most of my fashion time covering women's collections
but every now and again I like to dip my toe into the men's fashion
pool, which is how I ended up in sunny Florence for Pitti Uomo, a
gigantic and glamorous men's fashion trade show that also hosts runway
shows, presentations and all kinds of other high-style hootenannies.
arrived on Tuesday and zipped over to the Dogana, a former train
station (it seems like Florence has converted a lot of train stations
into event spaces), for the 40th anniversary of C.P.
& Company, an old school Italian outerwear brand. It was hard to
focus on the clothes on display (pieces from all 40 years brought from
the company's archives) with so many cute ushers wearing #CP40th
t-shirts but being a hardened veteran journalist, I made it work.
To round out the day, I took a casual stroll to the wonderful Marino Marini Museum, which
houses a wonderful collection of work by the well-known Italian sculptor
and painter best know for his exuberant horse and rider statues. The
museum is the former Church of St. Pancrazio and was the perfect
location to host the temporary show Il Signor Nino featuring the
personal collection of men's clothes of Nino Cerruti, a businessman and
style icon who runs his family's textile business and also launched the
Cerruti fashion house in 1967. The show was presented by Fondazione
Pitti Discovery and curated by Mr. Cerruti himself along with respected
fashion editor Angelo Flaccavento. The museum was the perfect backdrop
for the tailored menswear pieces, which show off what a dandy Mr. Cerruti
was and still is. Mr. C was at the opening hobknobbing and taking
selfies with fans.
It was a great start to Pitti Uomo and makes me excited to see how the next three days shake out.