As we all know, the comments section is often a dark, dark place where shitty, closet racists and delusional haters let their fucked-up views run rampant, and the Instagrams of huge, international make-up brands are apparently no exception.
Royal romance at @ohnetitelny #AW16. #MACBackstage #NYFW
A photo posted by M∙A∙C Cosmetics (@maccosmetics) on Feb 17, 2016 at 6:50pm PST
A few days ago, MAC Cosmetics posted a backstage close-up of 23-year-old Ugandan Top Model winner Aamito Lagum wearing the brand's iconic lipstick in Matte Royal, and, unfortunately/puzzlingly, a vitriolic, racist pushback ensued, namely centered around her (envy-inducing, luscious) lips.
Horrific comments included "Black women will never be as beautiful as white women" and "fish lips", with some of the most offensive ones making our stomachs drop and question whether it's possible to obliterate all human life, because, ugh and goodbye.
Thankfully, MAC very quickly came out in support of Lagum (duh), gramming a second post saying they "[stand] for and [respect] All Ages, All Races, All Sexes."
M·A·C stands for and respects All Ages, All Races, All Sexes. We celebrate the beauty of individuality, and the confidence to be who you are.
A photo posted by M∙A∙C Cosmetics (@maccosmetics) on Feb 19, 2016 at 10:56am PST
However, Lagum's personal response definitely wins it all by showing us how to perform the most graceful reply of them all. After all, what's better than posting a subsequent Instagram about all the fuckery, captioned with a "My lips giving you sleepless nights" and an unflappable mention of continuing to wear a shade that pisses 'em off so?
My lips giving you sleepless nights. On @maccosmetics IG. Thankyou @maccosmetics for this killer color and to that makeup artist .ama get me 3 of these.
A photo posted by Aamito Stacie Lagum (@aamito_lagum) on Feb 19, 2016 at 9:39am PST
[h/t Daily Mail]