"The List" is PAPER's definitive roundup of the most important fashion launches of the month. From store openings to new podcasts, collaborations, initiatives, campaigns, pop-ups, capsules and product releases, we've curated the most exclusive and special style announcements from around the world. Scroll through, below, to see what's in store for May.
Swarovski's Instant Wonder Store in SoHo, New York
Courtesy of Swarovski
Since fashion veteran Giovanna Englebert took over as creative director of Swarovski, the brand has undergone a complete repositioning. As part of the ongoing revamp, Swarovski's new Wonderlab concept will see 28 stores around the world provide a vibrant and immersive experience. The stores are a candy-like dreamscape filled with the full spectrum of Swarovski crystals pieces —loose components, jewelry, watches, figurines and accessories. The Soho store in particular is an ode to Alice Wonderland and Willy Wonka, wrapped in pink and green hues, inspired by the prismatic light of crystal.
The Swarovski Instant Wonder Store in SoHo is located at 542 Broadway, New York.
For Ralph Lauren's new partnership with Major League Baseball (MLB), the brand is designing three collections in collaboration with some of baseball's most iconic teams; the first capsule will include the New York Yankees, Los Angeles Dodgers, ChicagoCubs and St. Louis Cardinals. The collections will later expand to incorporate additional teams, including the Boston Red Sox.
Available now at RalphLauren.com
Rag & Bone is launching a new collaboration with the upcoming film "Cruella" which stars Emma Stone as the title character Cruella de Vil. The capsule collection is a reimagination of the Disney villain's graphic black, white and red wardrobe in a laid-back, punk- inspired spin on classic pieces such as frayed jeans, slip dresses and tweed jackets.
Available on May 12 at rag-bone.com, select rag & bone stores and exclusively at Saks Fifth Avenue.
As part of Prada's May 2021 Issue (a.k.a their Pre-Fall 2021) collection, the brand released an assortment of denim looks made from 100% GOTS (Global Organic Textile Standard) certified organic cotton. Among the sustainable components are the use of organic farming with low environmental impact, no pesticides or fertilizers and a dyeing technique called the 'Acquasave' system where where 10 liters of water is saved for each linear meter of fabric.
Prada's Organic Denim collection is available now in stores and at Prada.com.
Jason Wu has a new line of glamorous eveningwear available exclusively at Saks Fifth Avenue, perfect for those who are ready to celebrate and get dressed up again. The six-piece capsule consists of feminine gowns, a cocktail dress and a blouse in bright colors with ruffle and tulle details.
Available to pre-order now at Saks.com.
Tiffany & Co's First Men's Engagement Ring
Courtesy of Tiffany & Co
Tiffany & Co's first men's engagement ring, called the Charles Tiffany Setting (named after the jeweler's founder), features platinum and titanium designs with a bold solitaire diamond in the center. The first release will be available in round brilliant (with a streamlined knifeedge band) and emerald-cut diamonds (strong, architectural beveled edges) up to 5 carats.
Available now globally at Tiffany & Co stores and at Tiffany.com.
Rag & Bone's Neighborhood Deli Pop-Up at Nordstrom
Photography: Connie Zhou
At Nordstrom's NYC flagship, you'll find a deli-inspired pop-up installation by Rag & Bone that includes billboard displays featuring their current campaigns, a neon deli sign and a hand painted awning to frame the space. Fitting room mirrors give the illusion of an infinite deli aisle, while deli snacks and Rag & Bone-branded newspaper stacks will be on display. Artist Timothy Goodman created a special mural for the exterior of a roll up gate near the cash wrap.
Additionally, Rag & Bone and Nordstrom will make a special $25,000 grant to the Restaurant Workers' Community Foundation to benefit the Restaurant Workers COVID-19 Crisis Relief Fund. The pop-up features a mix of men's and women's pre-fall 2021 pieces plus more than 20 exclusive items created for the collaboration.
Rag & Bone's deli pop-up at Nordstrom NYC is open now until June 5.
Zara's First Beauty Collection
Photography: Craig McDean
ZARA Beauty is the Spanish giant's first comprehensive line of makeup. The collection was developed with the creative direction of legendary British makeup artist Diane Kendal and consists products for eyes, lips, face and nails in over 130 colors. The launch campaign was shot by 9 world-renowned photographers including Steven Meisel, David Sims, Craig McDean, Mario Sorrenti and Fabien Baron.
Available from May 12 at Zara.com and select retail locations.
Brooks Brothers x FILA Collaboration
Courtesy of FILA
Brooks Brothers and FILA teamed up for a new collection of streetwear staples, tailored styles and performance gear that's packed with tennis influences in both brands' signature white, navy and red color palette. The two labels are long-term partners of the International Tennis Hall of Fame in Newport, Rhode Island and the collaboration combines marries Brooks Brothers' classic American style with FILA's iconic tennis heritage.
Available now at FILA.com.
MCM x SAMBYPEN Collaboration
Courtesy of MCM
MCM has launched a limited-edition collaboration with Seoul-based artist @SambyPen that fuses street elements with with luxury construction. The collection's artworks reinterpret Berlin's art and graffiti scene through the Seoul's diverse and youthful lens.
"The media has an unavoidable role in modern society, where massive amounts of information flow through us via the internet and videos," Sam said. "My focus has always been to observe yet subvert this dynamic by employing unabashed and sarcastic designs against traditional iconography."
Available now at MCM stores and online at MCMWorldwide.com.
Teva x Polaroid Collaboration
Courtesy of Teva
Polaroid teamed up with Teva to launch a summer-ready capsule collection that includes Teva's classic sandal silhouettes made of recycled materials as well as a custom refurbished Polaroid 600 camera. The collaboration combines pops of Polaroid's signature rainbow motif with Teva's popular styles including the Original Universal Polaroid in Grey, and the Midform Universal Polaroid in Red, and the sandals feature custom Polaroid Color Spectrum webbing on the heel strap.
Available now at Teva.com.
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