Marc Jacobs Stars In a Diet Coke Commercial

By Max Kessler

Apparently, Marc Jacobs knew that we wanted to see him model one of his old looks once again. Enter Diet Coke's new ad, which centers around three women running into him in a photo booth. There's the requisite oohing and awing over Diet Coke's new look, as well as the "ladies are starstruck by Marc" bit, but the best moment of the commercial comes when they get transported in time -- first to the '80s, with its over-the-top makeup and Cyndi Lauper hair, then to the late '90s in all of its bodycon, big-haired supermodel glamor. It's sort of uncanny to see Marc revisit an old look of his -- namely the clear glasses and t-shirt combo that was a staple of his in the mid-aughts. But obviously he can still work it. And we're always glad to see Diet Coke fueling the "It's 11:30" nostalgia.

 

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