Live Nation Entertainment, one of the country's largest event companies, is going to require all fans and artists to be fully vaccinated or show a negative COVID test for all of their future events starting this fall.
Live Nation's president and CEO Michael Rapino said in a statement, "Vaccines are going to be your ticket back to shows, and as of October 4th we will be following the model we developed for Lollapalooza and requiring this for artists, fans and employees at Live Nation venues and festivals everywhere possible in the US."
The company's goal is to encourage vaccinations. This new mandate comes after the Lollapalooza music festival in Chicago. A spokesperson told NBC, "12% of fans said Lolla was actually their reason for getting vaccinated — which is a huge number with 400k attendees throughout the weekend."